48 Hours is a campaign designed for the Greater Des Moines Convention & Visitors Bureau (CVB). The CVB’s mission is to “market the region as a visitor destination increasing economic growth.” To accomplish that mission, this campaign was created so that it will both showcase the uniqueness of Des Moines’s cuisine and increase economic growth for the featured restaurants. 

 

The campaign includes a website, a mobile-friendly site, outdoor advertisements and a print execution. 

 

In an increasingly digital world, the website is the central part of the campaign meaning that the print and the outdoor executions lead directly to the website. The website is constructed in the form of an abstracted clock. The clock is divided into three segments that are representative of the three staple meals: breakfast, lunch and dinner. 48 Hours is an interactive experience that has dynamic platform based on the device. For example, the mobile-friendly website has Google Maps widgets that allow the consumer to access each of the featured restaurants from their location. The website has been coded and active on my personal domain through a computer or smart phone device. 

 

The link is: http://kelseyrooney.com/beauty/index.html.  

The outdoor advertisements are targeted to the wandering traveler in Des Moines. It’s meant to hit the audience that is visiting in Des Moines and walking around downtown. 

 

The small print execution is essentially a convenient business card. They are to be distributed in Des Moines area hotels, the Des Moines International Airport and the DART Central Bus Station.